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We are a 100% Kiwi owned family business
We are a 100% Kiwi owned family business



Utilising the positive effects of Sulforaphane, ProCell’s natural pro-oxidants trigger the body’s defence system, a process that efficiently releases natural antioxidants to ensure optimal cell health and ongoing vitality.


The process in preparation

First we select premium 100% New Zealand grown broccoli sprouts. We then mill and freeze-dry these sprouts to maximise the taste, quality and overall health benefits. There’s no icky chemicals or radiation here.

The unique phytonutrients contained in broccoli sprouts support activation of the body’s natural cellular detoxification processes and antioxidant defences. This process all comes down to the unique power within Sulforaphane.


The strength of Sulforaphane

Sulforaphane is a very potent free-radical quencher. It exerts a pro-oxidant effect that powers up the body’s anti-oxidant system. 

Sulforaphane promotes the creation of the antioxidant molecule Glutathione. This results in what has been described as like an ‘antioxidant bath’ within the cell, helping to reduce the effects of oxidative stress. Studies have revealed that this compound, when broken down to its active form of Sulforaphane, acts as a long-lasting antioxidant that detoxifies free radicals in the body.


The building blocks within broccoli

NZ produced CardiAction Premium PROcell has been shown to have very high bioactivity in producing sulforaphane and each capsule contains 350mg Isothiocyanate in dried Broccoli sprout powder. CardiAction Premium PROcel contains no nuts, egg, or fish products. It is grown in the pure water from a Southern Alps aquifer on Banks Peninsula, South Island, New Zealand and harvested from days old broccoli sprouts, freeze dried, milled and encapsulated.

Sulforaphane can be regarded as a switching compound that turns on the antioxidant cascade in the cells. It is present in most leafy foods and after eating these foods there is an enzyme conversion from the inactive form to the active form that turns on our cellular detoxification processes, (a bit like turning on a waste disposal system). Sulforaphane has many roles in the control of genes and the subsequent effect on the inflammatory response, so it is crucial to the way the human body copes with the ever-increasing inflammatory environment.

Sulforaphane has been shown to be rapidly absorbed from the oral cavity and again is best taken at the beginning of a meal. If it is used in a smoothie it needs to be drunk within 10 minutes as its potency is reduced very quickly.

Always read the label and use as directed.
Dietary supplements are not a replacement for a balanced diet.


Broccoli sprouts contain Sulforaphane’s ‘building blocks’ in approximately 50 times the strength compared with that of mature broccoli. When these building blocks, Glucoraphanin and Myrosinase, come in contact with water, they immediately convert to bioactive Sulforaphane.

Not all broccoli sprout powders are created equal however. Sulforaphane is produced only when Myrosinase reacts enzymatically with the Glucoraphanin precursor. Inactive Glucoraphanin in the absence of the Myrosinase enzyme has no useful value when consumed.

The ProCell supplement has been shown by NZ Plant & Research to be at least twice as active as other leading products tested.


Why take ProCell?

Our cells are remarkable in how each contains incredibly efficient inbuilt defence and repair systems, functions that are coded within the DNA of our cells. The science of Nutrigenomics holds that food molecules affect the expression of our DNA. This expression can be beneficial or harmful to the cells, depending on the choice of food.

ProCell supports the cellular antioxidant defences within the body, it may support the activation of key enzymes in liver detoxification, and it provides many of the beneficial compounds active within broccoli. When you want to gain the goodness of vegetables in a quick, efficient and effective manner, ProCell packs in the pure and natural benefits.


Always read the label and use as directed. If symptoms persist see your healthcare professional.